SOCIAL MEDIA'S STAR POWER

The life of a social media star may seem glamorous and easy to attain and maintain, but Kallen pulls back the veil to reveal the real work that goes into building and sustaining a profitable brand or channel, especially in today’s saturated and competitive online spaces. Despite the odds against most individuals being able to succeed enough to capitalize financially on social media fame, becoming an internet star is one of the top aspirational jobs for young people according to a recent Harris poll. As a major source of information—often dangerously inaccurate—social media’s impact needs to be scrutinized by young viewers as its place in society becomes cemented. From burnout to serious mental health risks to risky diet fads, the downsides of being a social media influencer are also discussed, with multiple examples of former and current online powerhouses used as cautionary tales. Ending with a chapter on those who profit from spreading misinformation, the content in this book is not groundbreaking but rather offers a succinct overview of the power of social media influencers and the potential benefits and harm of social media. For readers looking to understand social media influencing 101, this is a solid starting point.

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